Mini Book Review: Contagious
Contagious: Why Things Catch On by Jonah Berger
Why do some ideas seemingly spread overnight, while others disappear?
is one of the questions asked on the cover of Contagious. It's questions like this that Jonah Berger explores in this book.
If this sounds familiar then you may have read Made to Stick by Chip and Dan Heath, who explored similar territory. It isn't a coincidence either, since Chip Heath is author Jonah Berger's mentor.
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