Mini Book Review: To Sell is Human
To Sell is Human: The Surprising Truth about Moving Others by Daniel H. Pink
It used to be that 1 out of 9 people were in sales. These days, Dan Pink argues, the other 8 are also in sales. Obviously, he's using a much wider definition of "sales" here. His argument is that we're all trying to convince people of things or ideas all the time. So while we don't exactly expect to get money in return, we still want to influence others to change their habits or their life in one way or another.
Hier geht's weiter ... | Trackbacks (2) Kommentare (0) Kommentar schreiben |