Montag, 01. Juli 2013, 10:00 Uhr
Dialogues with Creative Legends - Aha Moments in a Designer's Career by David Calvin Laufer
I bought this book on a whim - it sounded interesting, I recognised a few (but really only a few) of the names, and the ebook version was discounted. Who would have thought that a book about design (and designers) could be such a page turner?
Samstag, 27. April 2013, 11:15 Uhr
Group Genius - The Creative Power of Collaboration by Keith Sawyer
Keith Sawyer's main theory is that innovation doesn't happen when a lone genius has a rare flash of insight; Innovation, he says, always emerges from a group and the lone genius is a myth.
Montag, 11. März 2013, 10:00 Uhr
To Sell is Human: The Surprising Truth about Moving Others by Daniel H. Pink
It used to be that 1 out of 9 people were in sales. These days, Dan Pink argues, the other 8 are also in sales. Obviously, he's using a much wider definition of "sales" here. His argument is that we're all trying to convince people of things or ideas all the time. So while we don't exactly expect to get money in return, we still want to influence others to change their habits or their life in one way or another.
Donnerstag, 21. Februar 2013, 10:30 Uhr
Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
Simon Sinek's mantra is:
People don't buy what you do, they buy why you do it. You can watch his TED talk to get a better idea what he means by this - or read this book.
Freitag, 21. Dezember 2012, 10:00 Uhr
Winning the Story Wars: Why those who tell - and live - the best stories will rule the future by Jonah Sachs
This is not a book about storytelling in presentations but in, well, advertising. The author argues that in order to stand out these days and really capture your audience, you need to tell stories. But not only your ads should tell stories, your entire brand should be story based.