Samstag, 27. April 2013, 11:15 Uhr
Group Genius - The Creative Power of Collaboration by Keith Sawyer
Keith Sawyer's main theory is that innovation doesn't happen when a lone genius has a rare flash of insight; Innovation, he says, always emerges from a group and the lone genius is a myth.
Montag, 11. März 2013, 10:00 Uhr
To Sell is Human: The Surprising Truth about Moving Others by Daniel H. Pink
It used to be that 1 out of 9 people were in sales. These days, Dan Pink argues, the other 8 are also in sales. Obviously, he's using a much wider definition of "sales" here. His argument is that we're all trying to convince people of things or ideas all the time. So while we don't exactly expect to get money in return, we still want to influence others to change their habits or their life in one way or another.
Donnerstag, 21. Februar 2013, 10:30 Uhr
Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
Simon Sinek's mantra is:
People don't buy what you do, they buy why you do it. You can watch his TED talk to get a better idea what he means by this - or read this book.
Freitag, 21. Dezember 2012, 10:00 Uhr
Winning the Story Wars: Why those who tell - and live - the best stories will rule the future by Jonah Sachs
This is not a book about storytelling in presentations but in, well, advertising. The author argues that in order to stand out these days and really capture your audience, you need to tell stories. But not only your ads should tell stories, your entire brand should be story based.
Montag, 19. November 2012, 10:00 Uhr
Mindset: How You Can Fulfil Your Potential by Dr. Carol S. Dweck
At first glance, Carol Dweck seems to have a rather simplistic view of humans. According to her, people have one of two mindsets that she identified in her studies. Some people have what she calls the fixed mindset. These people think in terms of talent - either you "have it" or you don't. The other side is what she calls the growth mindset. These people think that (almost) everything can be learned - talent merely serves as a starting point. Fortunately, things are not as clearly separated as this may sound and the rest of the book then goes on to explore the boundaries between the two mindsets in more depth.