Bücher

Mini Book Review: To Sell is Human

To Sell is Human: The Surprising Truth about Moving Others by Daniel H. Pink

It used to be that 1 out of 9 people were in sales. These days, Dan Pink argues, the other 8 are also in sales. Obviously, he's using a much wider definition of "sales" here. His argument is that we're all trying to convince people of things or ideas all the time. So while we don't exactly expect to get money in return, we still want to influence others to change their habits or their life in one way or another.

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Mini Book Review: Start with Why

Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek

Simon Sinek's mantra is: People don't buy what you do, they buy why you do it. You can watch his TED talk to get a better idea what he means by this - or read this book.

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Mini Book Review: Winning the Story Wars

Winning the Story Wars: Why those who tell - and live - the best stories will rule the future by Jonah Sachs

This is not a book about storytelling in presentations but in, well, advertising. The author argues that in order to stand out these days and really capture your audience, you need to tell stories. But not only your ads should tell stories, your entire brand should be story based.

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Mini Book Review: Mindset

Mindset: How You Can Fulfil Your Potential by Dr. Carol S. Dweck

At first glance, Carol Dweck seems to have a rather simplistic view of humans. According to her, people have one of two mindsets that she identified in her studies. Some people have what she calls the fixed mindset. These people think in terms of talent - either you "have it" or you don't. The other side is what she calls the growth mindset. These people think that (almost) everything can be learned - talent merely serves as a starting point. Fortunately, things are not as clearly separated as this may sound and the rest of the book then goes on to explore the boundaries between the two mindsets in more depth.

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Mini Book Review: The $100 Startup

The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future by Chris Guillebeau

Not quite sure what to make of this book. It does tell the tales of quite a few businesses that all started small, i.e. as a (more or less) $100 startup. These stories are interesting to read, but don't really help you, since many of those businesses are accidental. Later parts of the book try to analyze how to come up with ideas for promising micro-businesses. It also discusses that, eventually, you will have to make the decision between further growth and staying small. Those options, again, are supported by examples.

The book keeps a somewhat neutral point. Which, I guess, is what is irritating me about it. The summary of the book in 5 sentences would look something like this: